As a core element of its transformation journey ›FutuReady‹, Tata Motors has rolled out its new Passenger Vehicle strategy and introduced its new sub-brand — TAMO
TAMO will act as an incubating center of innovation towards new technologies, business models and partnerships in order to define future mobility solutions. It will operate as an agile, ring-fenced vertical, in the first step on a low volume, low investment model to provide fast tracked proves of technologies and concepts. It will act as an open platform to network with global startups and leading tech companies, to get access to trends, innovations and solutions, for the design of exciting future products and services.
For the rapidly changing automotive environment, TAMO will transform the experience of interfacing and interacting with customers and the wider community. It will provide a digital eco-system, which will be leveraged by Tata Motors to support the mainstream business in the future.
The idea is to find new and agile ways of innovating and experimenting. Tata Motors’ success in this new mobility world will be contingent to our ability to network globally and to partner with new thought leaders. Focus will be to scout for new technologies, to explore opportunities at the innovation hubs across the globe, and to work with start-ups in the new spaces. Since this requires a different way of thinking, Tata Motors will apply within TAMO also, new ways of working because leadership is all about time to market.
The introduction of TAMO will help Tata Motors co-design India's automotive footprint by taking new technologies and mobility concepts as a new ecosystem to market. The first product developed by TAMO is showcased at 87th Geneva International Motor Show.