Based in Mumbai, India
March 7, 2017
Press / Business contact:
TATA MOTORS LIMITED
24 Homi Mody Street,
Fort, Mumbai 400001
TAMO showcases its startup innovation ‘RACEMO’ at the 87th Geneva International Motor Show RACEMO is India’s first digitally native, connected, ‘phygital’ experience, crafted in a two-seater sports coupe
As a core element of its new Passenger Vehicle strategy, Tata Motors recently introduced its new sub-brand – TAMO, an incubating center of innovation working towards new technologies, business models and partnerships
in order to define future mobility solutions. TAMO operates as an agile, ring-fenced vertical, in a low volume, low investment model to provide fast tracked proves of technologies and concepts.
Making its world premiere, TAMO, today unveiled its start-up innovation – ‘RACEMO,’ a two-seater, Sports Coupe at the 87th Geneva International Motor Show. ‘RACEMO’ is the first in the series of innovations that addresses the challenges driven by the discontinuity and disruption in the automotive industry.
A perfect blend of Italian sensuality and Indian ingenuity, ‘RACEMO’ is India’s first globally developed ‘phygital’ car, merging the physical and digital worlds. Meant for the risk-taking, adventure loving, digitally native, mobile first technophiles of India, the RACEMO is also India’s first connected car. Powered by Microsoft, RACEMO will bring alive connected technologies such as cloud computing, analytics, geo-spatial and mapping, and increased human-machine interface, creating a new benchmark in the industry for connected vehicles.
The RACEMO offers customers an opportunity to OWN, PLAY, RACE and EXPLORE, creating an immersive experience.
+ An exclusive opportunity to OWN RACEMO to experience the thrill, power and style of India’s first fully connected sports coupe.
+ Cultivate a race aspired generation to PLAY RACEMO+ in an interactive gaming environment in Microsoft’s Forza Horizon 3 - First Indian car to be available on this platform.
+ Provide an extreme experience to speed enthusiasts to RACE RACEMO+ via curated track activities.
+ EXPLORE RACEMO wrapped in a digital ecosystem through in-car connectivity with class-leading technologies and virtual reality through the Hololens experience
Speaking at the unveil of ‘RACEMO’, Guenter Butschek, CEO & MD, Tata Motors said, “We launched our sub-brand TAMO as our answer to new technologies, business models and partnerships. ‘RACEMO’ is the first innovation from TAMO, and our emotional, unexpected leap to the future. Symbolising the change that is taking place at Tata Motors, ‘RACEMO’ is the proving ground of the TAMO family of vehicles and will drive the future of India’s connected generation. From styling and design to driver experience and technology, RACEMO is an extension of customers’ personality, as part of their digital ecosystem and will break the ice with a radical new presence and pique the interest in the parent brand.”
The RACEMO experience comes alive across the different touch points at the Tata Motors pavilion. The street version RACEMO, the race version RACEMO+, the FORZA Horizon 3 gaming stations and the Hololens experience zones plus in-car social media connect will capture the imagination of the visitors.
This symbolizes the TAMO DNA that will provide discerning customers the exclusive opportunity to experience the thrill, power and style of RACEMO.
Refer to adjoining product note for more details
To download the game, click here
For more details on TAMO, visit www.tamo.co.in I email@example.com
Tata Motors Limited is India’s largest automobile company, with consolidated revenues of
INR 2,75,561 crores (USD 41.6 billion) in 2015-16. Through subsidiaries and associate companies,
Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia.
Among them is Jaguar Land Rover, the business comprising the two iconic British brands.
It also has an industrial joint venture with Fiat in India. With over 9 million Tata
vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and
among the top in passenger vehicles. Tata cars, buses and trucks are being marketed in several
countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia,
CIS and Russia.
Please download the full Press Release on RACEMO here as a PDF file.
RACEMO is built on a patented MOFlex Multi-Material Sandwich (MMS) structure – a structural technology, enabling greater freedom in surface design, efficient large-scale part integration leading to modularity and faster time to market. This is being used for the first time ever in the automotive industry for passenger vehicles and it will help to bring in Indian market a product with increased exclusivity.
Please download the full Specification on RACEMO here as a PDF file.
Download the Journey of RACEMO on RACEMO here as a PDF file.
Introducing TAMO YouTube
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Press Release on the launch of TAMO'
On the 2nd of Feb Tata Motors launched its new sub-brand TAMO. Please read more. tatamotors.com.
Press Release on the collaboration of Tata Motors and Microsoft India
On 16th of Feb Tata Motors and Microsoft India announced a strategic agreement to redefine connected and personalized driving experiences for Indian customers. Please read more. tatamotors.com.